The Guardian Hay Festival
Created the concept and art directed the look and feel of the Guardian’s presence at the Hay Festival literary event. Developed a distinct look that could be adapted across a number of deliverables including bags, deckchairs, T shirts, banners and advertisements.
Illustrations by Joel Holland

Hay bag Free with the Guardian at Hay

Hay coverage ad In paper ad promoting coverage

Deckchair 1 One half of illustration

Deckchair 2 Other half of illustration

Deckchairs Outside the Guardian shed

Deckchair At the Hay Festival

Deckchair In use

Hay bag in use At the Hay Festival